Rentify · the rental economy platform
The operating layer for the rental economy.
Rentify connects intelligence, operations, payments, financing and tenant experience around every rental unit.
Data to action to money movement, on regulated rails, in this market.
Earn AI is the execution layer at the centre of it.
Regulated rails and institutional backing
Position
Live on the platform.
Collecting now
AED1.3B
Annual rent roll onboarded
USD6B
Property value onboarded
18,500
Units live and collecting
7
Live across seven emirates
The market
Every lease is already a contract. Almost none of it is a record.
Registration proves the tenancy exists in law with a start date, a rent, two parties. It does not know the payment cleared, the chiller charge is outstanding, or the renewal opens in 120 days.
The market is not short of registration. It is short of operation.
Published by the Dubai Land Department.
Earn AI · the execution layer
Rent roll in. Live portfolio out.
Upload what you already have, the spreadsheet, the export, the mess. Earn AI reads it, structures every unit, lease and payment record and starts working the portfolio.
Seven formats, three spellings of the same tower, a column of dates nobody agreed on. Earn AI fixes it.
As supplied
- 2204,MARINA GATE 2,145000,4CHQ,12-03
- 1108 | marina gate 1 | 98,000 | card
- apt 417 • AED88000 • chq x2 • n/a
- 3302;MG2;132000;TRANSFER;01/09
- 1206 — MG1 — 76 500 — cheque — ?
- 908,MARINA GATE 2,,4 chq,bounced
Seven formats · three spellings of one tower
Structured · live on Earn AIWorking
58s
18,500 units Rent roll to live portfolio, measured end to end on a live account. Reconciled against the lease, not the spreadsheet.
Portfolio activity · agent actions, as they complete
Collection
Everything a tenant owes, on every rail, into one reconciled ledger.
Rent is rarely the hard part. The hard part is card, debit and bank transfer running side by side with bounced-cheque charges and the rent itself collected digitally rather than chased on paper. Parking, chiller and service charges collected the same way, and monthly plans offered to the tenant while the landlord is still paid upfront. All of it lands reconciled against the right unit without your team changing how they already work.
Without your team changing how they already work.
The objection nobody else puts in a headline
Against Unit 2204AED 12,400
Three rails, one ledger0 manual entries
The platform
Five products. One unit. One record.
Payments, financing, rewards and protection are not distractions from Earn AI. They are the reason Earn AI can do things no other property management system can. Collect on every rail, finance the tenant while paying the landlord upfront, and serve a renewal notice that holds up under UAE law.
Earn AI
Operate
Reads the portfolio, prices every unit against the index it actually competes in, and runs collection and renewal continuously, for every unit, not the ones somebody had time for.
Rentify Pay
Collect
Card, debit, transfer and cheque into one reconciled ledger, with the ancillary charges beside the rent.
Rentify Flex · Rentify Monthly
Pay
Rent moved on a card, and embedded instalments for the tenant while the landlord is settled upfront, in full.
BELONG
Engage
Coins earned for paying on time, redeemed by the resident. Retention as a consequence of the payment record.
Rent Shield
Protect
Cover of up to three months' rent on tenant default, offered in partnership with YallaCompare.
Rent Shield is offered in partnership with YallaCompare and underwritten by licensed insurers. Cover, eligibility, waiting period, excess, exclusions and the definition of default are shown in full before a landlord opts in.
Partners
Regulated rails.
Real Distribution.
Rentify does not stand between a tenant and their bank. It runs on licensed rails, with institutions that already carry this market’s money, and it reaches units through the people who already manage the buildings.
Banking & financing
Real estate & property management
Payments
Insurance
Live
Workflows that deliver.
Turning messy rental data into completed workflow. Delivering outcomes autonomously with human in the loop.
The human outcome
Capacity,
not replacement.
Nobody’s job here is to retype a rent roll, chase a cheque by telephone, or find out on the eighty-ninth day that the renewal window closed.
Those are the parts the software takes. What is left is the part that needed a person all along. The conversation with the tenant, the call on a disputed charge, the decision about a building. A team that is not doing data entry is a team that can hold more units, and the person who knows the portfolio best is making the judgements rather than reconciling them.
The retypingEarn AI
The chasingEarn AI
The judgementYour team
In their words
The same argument, from the people from the rental economy.
“AI is reshaping brokerage, management and capital alike. The question is whether we meet it in silos or together.”
“AI does not make property managers redundant. It removes the friction they already work around.”
“The rental market is shifting. The question is who captures the value as it does.”
Products
Pick the one you came for.
Every one of them writes to the same record, so it does not matter which you start with.
Reads the portfolio, prices every unit against the index it actually competes in, and runs collection and renewal continuously.
Collect
Card, debit, transfer and cheque into one reconciled ledger.
Pay
Rent moved on a card the tenant already holds and settled to the landlord as a transfer.
Pay
Twelve instalments for the tenant. The landlord paid upfront, in full.
Coins earned for paying on time and redeemed by the resident.
Where
Live in the UAE.
Built for the world.
Rent is governed locally. Registration, notice periods, payment rails and the renewal clock all change from one territory to the next, and a platform written for somewhere else arrives with none of it. Rentify is built to the regulations of the territory it operates in. Today that means UAE rails, UAE tenancy law and the renewal clock Article 14 sets, and the same is true of every market it enters next.
DubaiLiveArticle 14 renewal notice, ninety days before expiry
Abu DhabiLiveSeparate tenancy regime
SharjahLiveSeparate tenancy regime
AjmanLiveSeparate tenancy regime
Umm Al QuwainLiveSeparate tenancy regime
Ras Al KhaimahLiveSeparate tenancy regime
FujairahLiveSeparate tenancy regime
All seven emirates, each with its own renewal and notice rules. Article 14 as stated applies to Dubai.
Press
Written about, not written by us.
Proof of where we’ve been. Conviction about where we’re going.
Inc.ArabiaApr 2025
Fintech News UAEApr 2025
Entrepreneur Middle EastMay 2025
TechX MediaApr 2026
The Integrator MediaJun 2026
Gulf BusinessJun 2026
Founders Middle EastAug 2026
Inside TelecomAug 2026
Property News InternationalAug 2026
Every side of rent
One record. Four people reading it.
The same unit looks different depending on which side of it you are standing on. All four are reading the same record.
Property managers
The people the record is written for.
- A portfolio that is structured on day one rather than over a quarter
- Collection reconciled against the unit, not against the payment
- Renewals surfaced at 120 days, with the notice evidenced
Landlords & investors
The people who own the outcome.
- Every unit priced against the index it actually competes in
- Which unit is under-earning, and by how much
- Rent settled upfront and in full, whatever the tenant chose
Tenants
The people who actually pay.
- Rent paid on the rail they already use, not the one they were given
- Twelve instalments instead of four cheques, if that suits better
- Coins earned for paying on time, redeemed as a resident
Partners & platforms
The people who carry it.
- Licensed rails, with the institutions that already hold this market’s money
- An API that reads and writes the same record every product here uses
- Tenancy verified against the record that generated it, not a document
Evolution
Nothing here replaced what came before it.
Each step made the next one possible, and each one is still running.
Team
The people behind the future of renting.
Rashed Hareb
Co-founder
Rajneel Kumar
Co-founder
Shriraj SalunkheEngineering
Vivek TiwariProduct
Rohit SirohiaProduct
Anuya ChakravarthyMarketing
Zoya ZafarCustomer success
Rakesh TiwariEnterprise partnerships
Arun AnandEnterprise partnerships
The ask
Bring us a rent roll.
The fastest way to understand what this does is to give it a portfolio. Fifty-eight seconds later you are looking at your own units.
Founded2024
Emirates live7
HeadquartersDubai