Privacy Policy
1. Introduction
Rentify FZCO (“Rentify“, “we“, “us“, or “our“) respects your privacy and is committed to protecting your personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (“PDPL”) and other applicable laws. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal data when you use the Rentify mobile application, website, and associated services (collectively, the “Service“). It also outlines your rights and how to exercise them.2. Personal Data We Collect
We may collect and process the following types of personal data:| Category | Examples |
| Identification Data | Full name, Emirates ID/passport details, date of birth, nationality, gender |
| Contact Data | Email address, phone number, postal address |
| Account Credentials | Username, hashed passwords, authentication tokens |
| Property & Tenancy Data | Lease details, property addresses, rental payment history, maintenance requests |
| Financial & Credit Data | Bank account or card details, salary and employment info, credit scores, debt‑to‑income ratios |
| Transactional Data | Payment amounts, dates, rewards accrual/redemption, RNPL installment schedules |
| Device & Usage Data | IP address, device type, operating system, app version, log files, crash reports, interaction events |
| Location Data | Approximate geolocation (derived from IP or device settings) |
| Marketing & Communications Data | Preferences for receiving notifications and marketing communications |
| Cookies & Tracking Data | Cookie identifiers, pixel tags, analytics identifiers |
| Third-Party Data | Data from credit bureaus, KYC providers, sanctions lists, and marketing partners |
3. How We Use Your Personal Data
We process your personal data for the following purposes and on the following legal bases:| Purpose | Legal Basis |
| Create and manage your account, facilitate log-in | Contract necessity |
| Facilitate tenancy applications, RNPL financing, rent collection, and rewards | Contract necessity; Legitimate interests |
| Conduct credit, affordability, KYC, AML, and fraud checks | Legal obligation; Legitimate interests |
| Process payments and recover dues | Contract necessity; Legitimate interests |
| Communicate service updates, security alerts, and transactional messages | Contract necessity; Legal obligation |
| Provide customer support and resolve disputes | Contract necessity; Legitimate interests |
| Send marketing communications (where permitted) | Consent; Legitimate interests |
| Personalize content, offers, and advertising | Consent; Legitimate interests |
| Analyze usage and improve or secure the Service | Legitimate interests |
| Comply with applicable laws and regulatory requirements | Legal obligation |
4. Sharing & Disclosure of Personal Data
We may share your personal data with:- Landlords & Tenants — to manage rental applications, tenancy agreements, and related activities.
- Financial & Payment Partners — banks, payment processors, BNPL/RNPL lending partners, credit reference agencies, and debt collection agencies.
- Service Providers — including IT hosting, analytics, cloud services, identity verification, marketing, and customer support, all bound by strict confidentiality obligations.
- Rewards & Merchant Partners — for rewards issuance and redemptions as you select.
- Legal or Regulatory Authorities — where required by UAE law, court orders, or to protect our rights and property.
- Corporate Transactions — with prospective buyers, investors, or advisors in connection with mergers, acquisitions, or asset transfers (subject to confidentiality).
5. International Data Transfers
Your data may be transferred to and processed in countries outside the UAE. We ensure that any such transfers are carried out in compliance with applicable data protection requirements, using appropriate safeguards such as contractual clauses approved by the UAE regulators or ensuring that the recipient’s jurisdiction offers an adequate level of protection.6. Cookies & Similar Technologies
We use cookies, SDKs, and similar tracking technologies to:- Authenticate sessions and improve security
- Store your preferences
- Analyze traffic and usage to improve our Service
- Measure and improve marketing effectiveness
7. Data Retention
We keep your personal data only as long as necessary for the purposes described in this Privacy Policy, including to comply with legal, accounting, or reporting obligations:- Account Data: kept during your account’s life and for up to 7 years after closure.
- Financial Records: retained for 7 years or as required by UAE tax and financial regulations.
- Marketing Data: kept until you opt out or withdraw consent.
8. Your Rights
Under UAE data protection laws, you have the following rights (subject to certain exceptions):- Access — request a copy of your personal data.
- Rectification — correct any inaccurate or incomplete data.
- Erasure — request deletion in certain circumstances.
- Restriction — request to limit how we process your data.
- Portability — receive your data in a machine-readable format.
- Object — object to certain processing, including direct marketing.
- Withdraw Consent — at any time where processing is based on consent.
- Lodge a Complaint — with the UAE Data Office or relevant supervisory authority.
9. Security Measures
We implement appropriate administrative, technical, and physical safeguards to protect your data, including:- TLS encryption in transit
- AES‑256 encryption at rest
- Multi-factor authentication
- Periodic security assessments
- Strict access controls and logging